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Sources shows what the AI engines actually pulled while answering your prompts. The Sources page is a per-brand list of every website an engine touched while answering your tracked prompts. It splits that into two levels: pages the engine showed a reader, and pages it fetched in the background and never displayed. Both are useful, and they tell you different things.

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Citations and network sources

Four tiles sit above the table. AI responses counts the answers captured in the window, across every engine and prompt. The percentage columns in the table are all measured against it. Domains counts unique hostnames in the window. youtube.com is one domain no matter how many URLs came from it. Citations counts the times an engine put a source on screen — a chip, a footnote, or a sources-panel row. This is the level a reader sees. Citations is the dedicated view for it. Network sources counts the URLs an engine quietly fetched while drafting and then never showed the reader. That gap is the interesting part. It’s the difference between what an engine considered and what it was willing to put its name behind.
FixAEO Sources page showing 652 AI responses, 8 domains, 871 citations and 429 network sources, with reddit.com top of the table at 348 citations and a 90% cite rate

Read across a row to see the gap per domain: linear.app was pulled 470 times and shown 323 of them.

This is observed data, not an estimate — it’s what the engines actually loaded while answering. It only exists once a scan has run, so the page stays empty until then. Free plans don’t get scheduled scans — see Plans and limits.

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The two views

FixAEO Sources page: switching from the Domains tab to By prompt reveals per-prompt cited-vs-total counts (e.g. 'Best issue tracking software for startups' with 107 cited of 155 total)
Domains rolls everything up by hostname. Each row gives you the domain (linking to a real example URL), Citations, Total, Retrieved %, Cited %, Cite rate, which engines used it, and when it was last seen.
  • Total covers both levels, shown and fetched, so it’s always the larger number.
  • Retrieved % is how often the domain turned up at all.
  • Cited % is how often it was shown on screen.
  • Cite rate is the one to read first: when an engine pulls this domain, how often does it actually show it?
The Citations only toggle hides hosts that were never shown on screen. Rows that stay still report their full totals. By prompt flips the axis. Each prompt shows a cited count and a total, and expands into the URLs behind them, tagged cited or network. This is where you find out that one prompt is quietly feeding an engine a competitor’s comparison page. Filter both views by date range and region.

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How do you read the cite rate?

Compare a domain’s Citations column against its Total column, or just read the Cite rate column. Three patterns are worth acting on. High total, low citations. The engines keep fetching this site and keep deciding not to show it. It’s in the retrieval pool but not trusted enough to display. A placement there is worth less than the raw numbers suggest. High total, high citations. The engines both read it and quote it. This is the strongest placement target in your category. Your own domain, low on both. The engines aren’t reaching your pages at all. That’s a content and structure problem before it’s a placement problem. Improve turns this into specific work.

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Finding placement and partnership opportunities

Sources is the most direct path from a number to a task. A working method:
1

Filter to citations only

Start with what readers actually see. Everything else is context.
2

Find the domains you're absent from

Sort by citations. The top domains that don’t mention you are shaping your category’s answers without you in them.
3

Check the category on the Citations page

A high-citation domain in the Earned Media bucket is a pitch. One in Social is a thread to join. One in Institution is a listing to get into. See Citations.
4

Open the example URL

Read the exact page the engine cited. Often it’s a roundup you can ask to join, or a comparison with your details out of date.
5

Confirm with By prompt

Check which prompt pulls that domain. That tells you which customer question the placement will influence.
A single correction on a page the engines already cite often beats a new page of your own. They’ve already decided to trust that domain. Getting into it is cheaper than earning that trust yourself.

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How this relates to your other pages

Sources is per-brand and shows both levels, fetched and shown. Citations covers only what was shown, but adds category, share, rank, sentiment, and export. Industry benchmarks tells you which competitors those sources are naming instead of you. If a domain here surprises you, go read the answer it came from. Understanding AI answers shows you how.