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Visibility tells you whether you’re named. Share of voice tells you whether you’re winning. Share of voice is how often the AI engines name you, as a percentage of every brand mention across your tracked prompts. If the engines named brands 400 times last week and 48 of those were you, your share of voice is 12%.

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How is share of voice calculated?

FixAEO reads every brand name out of each captured answer, not just yours. Your count is divided by the total.
The change beside it is reported in percentage points, not percent. You choose the denominator. All brands divides by every brand the scanner detected in your answers. Tracked only divides by you plus the competitors you’ve pinned, which gives a tighter read on a specific rival set.
The denominator toggle only appears once you’ve pinned at least one competitor. Until then, every share is measured against all detected brands. See Tracking competitors.
You’ll find share of voice on Industry benchmarks in three shapes. It’s the ranking table, the trend chart for the top five brands plus you, and the x-axis of the competitive quadrant.

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What’s a good share of voice?

It depends entirely on how crowded your category is. In a four-brand market, 25% is average. In a forty-brand market, 10% would make you the clear leader. So read the rank and the direction, not the raw number. Being third and climbing beats being second and sliding.
Share of voice is zero-sum. Yours can fall while your Visibility Score rises, which just means the engines started naming more brands per answer.

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How do you improve it?

Click any competitor row on Industry benchmarks to open their drilldown. It lists the prompts where they get named and you don’t. That’s your work queue. From there, check the Sources tab in the same drilldown to see which sites are feeding the engines their answer. Getting cited on those sites is usually the fastest route. Improve turns the gaps into concrete recommendations.

Visibility Score

Whether you’re named at all, before you worry about rivals.

Sentiment

The other axis of the competitive quadrant.

Tracking competitors

Pin rivals so they always appear in your ranking.

Metrics overview

All four metrics and how they fit together.