Metrics overview

Four metrics, four different questions. Here’s how they fit together. FixAEO measures your brand in AI answers with four metrics: Visibility Score, share of voice, position, and sentiment. They share one raw material — a captured answer per prompt, per engine, per region, per day — but each divides it up differently.

​

What does each metric answer?

​

Which one should you watch?

Start with Visibility Score. It’s the headline number on your dashboard, and it has to move before the others mean much. You can’t rank well in an answer you’re absent from. Once you’re named consistently, share of voice becomes the more useful number. It’s the only one of the four that accounts for what your competitors are doing. Treat position and sentiment as quality checks on the first two. High visibility with a weak position means you’re the afterthought in every list. High visibility with negative sentiment is worse than not being named.

​

Where do the numbers come from?

Every metric comes from captured answers, not from estimates or modeling. FixAEO asks each AI engine your tracked prompts, reads the answer a real user would see, and counts what’s in it. That makes your prompt list the denominator behind all four numbers. Get it right first — see Setting up your prompts. Because every engine is asked separately, some numbers can also be read one engine at a time. Visibility Score splits per engine on the Model page, and share of voice splits behind the engine filter on Industry benchmarks: