Industry benchmarks

Your visibility number is only half the story. This page is the other half. Industry benchmarks rank you against every other brand the AI engines name when they answer your prompts. Visibility asks “am I mentioned?” This page asks “am I mentioned more than the people I compete with?” Everything on it is scoped to one brand and one time window — 7, 30, 90, or 365 days, opening on 30.

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What does share of voice measure?

Your slice of all brand mentions, not your slice of all answers. When an AI engine names five brands and one of them is you, share of voice is how often you’re the one being named. It runs across every prompt, every engine, and every region in your tracked set, over the window you picked. Share of voice has the full treatment. The change column is the movement in that share against an earlier baseline inside the same window, expressed in percentage points. A brand that goes from 8% to 11% shows +3.0.

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The four cards

Industry Trends plots share of voice over time for your closest competitors, plus you, plus an “Other” bucket for everyone else. The legend stays short enough to read. Industry Ranking is the table: every brand ordered by share, with its mention count and its change. Click any competitor row to open a drilldown. Your own row isn’t clickable — there’s nothing to compare you against yourself. Competitive Quadrant plots share of voice on the x-axis against sentiment on the y-axis. Dot size is how many classified mentions a brand has. Tracked competitors is where you pin rivals so they show up even at zero mentions. See Tracking competitors.

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What’s in the competitor drilldown?

The most useful thing on the page. Click a competitor and you get three numbers up top: their cells, your cells, and the gap between the two. A cell is one prompt × one AI engine × one day. So 10 tracked prompts × 6 engines × 30 days = 1,800 cells in a 30-day window. The drilldown counts how many of those cells named the competitor vs how many named you. Then two tabs. Prompts lists the questions where they were named, sorted by the biggest gap first. The top row is the single query you’re losing hardest. Sources lists the domains that got cited in the answers naming them. Take that list to Sources and you have a target list.

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Why is my quadrant empty?

It needs at least two brands with sentiment data in the window — you plus a rival, or two rivals. Below that it shows a message instead of a chart. The dividers aren’t fixed. The vertical line sits at the middle of the shares plotted, the horizontal at neutral sentiment. That gives you four reads. High share and positive sentiment is leading. Low share and positive is niche. High share and negative means you’re defending. Low on both means you’re behind. Sentiment explains the underlying score.

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Which denominator should you use?

There’s a toggle, but only once you’ve pinned at least one competitor.

• All brands measures you against every brand the scanner detected. The honest baseline.
• Tracked only measures you against your pinned competitors. Answers “how am I doing against the four rivals I care about”.

Use All brands for reporting. Use Tracked only when you’re steering a specific fight. Don’t mix them in the same slide.

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Narrowing the view

Filters stack across the whole page: engine, topic, and region. Engine chips only offer the engines your plan scans — see Plans and limits. Topic chips come from your clusters on Topics and labels. The region row gives you something to choose between once a brand has data from more than one country. You set a brand’s scan region on Your brand profile. Two extras sit in the header. CSV exports the current filtered ranking. Email weekly digest sends a summary of the week to your inbox straight away.

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The weekly digest also arrives on its own

You don’t have to press that button. The same digest sends automatically, once a week, whether or not you ask for it.

• When. On the weekday you signed up, counted in UTC. Sign up on a Tuesday and it arrives on Tuesdays.
• What’s in it. Every brand on your account in one email, not one email per brand.
• When it doesn’t arrive. A week with nothing worth reporting is skipped silently, so a gap isn’t a bug.

To stop it, turn off Product & tips emails under Email preferences in Settings. That switch is broader than the digest — it covers marketing and lifecycle mail generally, including welcome and setup-reminder emails. Account, billing and security mail always sends regardless. Scan-complete notifications aren’t governed by that switch; they have their own separate control. See Alerts for the notifications you configure yourself.

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Related

• Tracking competitors — detection, pinning, and how many to track.
• Share of voice — the metric definition.
• Understanding your dashboard — the compact ranking widget.